TV Advertising in the United States has many more options than any time in the history of TV Advertising. With Broadcast TV, Cable TV, Satellite TV, Streaming TV and now Over The Top TV options it can be a very difficult to decide how and when to use a specific platform for your TV advertising needs. That’s where NMS can help. With instant access to the rates of most TV Stations, Cable Systems, Satellite Systems and all major over the top streaming Platforms, NMS can help you plan, launce and track your National, Regional or Local TV advertising media plans.
Contact NMS & speak to an expert National Consultant: [email protected] or 1-888-579-8088. You’re only 30-seconds from Success!
Broadcast & Cable Shows
So what does the TV Advertising world look like in 2017?
Total TV Households in the USA: 118.4+ million
Total Cable Subscriber TV Households in the USA: 65+ million
Total Satellite Subscriber TV Households in the USA: 35+ million
HD or SD Households with antenna systems on their roof in the USA: 18+ million
Over The Top TV (OTT) estimated at: 63% (The vast majority of US homes estimated at 85%+ have some form of both Paid TV and OTT)
Total TV Stations in the USA as of 2016: 1800+
Major Broadcast TV Networks: 5
National Cable/Satellite Networks: 150+
TV Advertising Dollars in The USA (Billions):
National Cable/Satellite TV Networks Ad-supported Rankings
National Cable TV show ratings 18-49 and Total Viewers
National Syndicated Broadcast TV show Ratings
National Broadcast and Cable Late night TV Ratings 18-49
National Broadcast TV Network Rankings 18-49
Nielson Primetime Cable TV show ratings top ten-weekly
Nielson Primetime Broadcast TV show ratings top ten-weekly
Nielson Syndicated Broadcast Network TV show ratings top ten-weekly
Nielson Primetime "Hispanic" Broadcast TV show ratings top ten-weekly
Nielson Primetime "African American" Broadcast TV shows ratings top ten-weekly
Major TV Updates In The Past 5 Years
High Definition Television:
HDTV is a high-quality video standard developed to replace older video formats often referred to as SDTV (standard definition television). While HDTV's video quality is one of the most noticeable improvements over SDTV, HDTV includes a number of other important improvements as well. The HDTV signal is digital. Instead of an analog signal, used by traditional NTSC broadcasts, HDTV is always digital. HDTV uses a different aspect ratio than SDTV. While previous broadcasts used a 4:3 ratio (4 units wide for every 3 units tall), HDTV uses a ratio of 16:9. This wider aspect ratio more closely emulates how humans see the world, making the image appear more realistic. This ratio is also better for watching widescreen movies, which are recorded in widescreen for the same reason. True to its name, high definition television offers a much higher resolution than standard definition video. HDTV's higher resolution produces images that are much finer and contain more detail and more color than previous formats. HDTV also provides a higher-quality digital audio signal and supports up to six audio channels compared to the two channels allowed previously.
Over-The-Top TV- (OTT, Over-The-Top Video, Over-The-Internet Video):
Over-the-top is a general term for service that you utilize over a network that is not offered by broadcast, cable or satellite via online service or services. In 2017, Comcast now offers Netflix as part of its network line up. Often there are similarities to the service your network operator offers and the over-the-top provider offers.